Saturday, November 20, 2010

Concentric Circles FTW.

It's the little things that make the biggest difference in life. Except for the big things that is. I guess the big things really are bigger, now that I think about it...

For example, when pulling together all of the elements of this show, we began to realize that there was one vital thing missing. That thing was of course a floating dirigible of some kind.

But it turns out those are really hard to get your hands on these days, so instead we switched gears and began searching for the perfect, eye-catching logo to grace our title card. For this we turned to freelance graphic designer Todd Donahue (we had also approached him before about the dirigible thing. He was much more receptive this second time).

We had a few definite parameters in mind ("Iconic imagery, yes. Frontal nudity, no. Obscured nudity considered on a case by case basis,") but for the most part we trusted in Todd's instincts, and what he eventually showed us surpassed even our wildest hopes and dreams:

Pretty good, right? But then it turned out someone was already using that one. I know, what are the odds?

Lucky for us, Todd had a backup, and after all was said and done we liked this one even better, and not just because it saved us from a billion-dollar trademark infringement lawsuit:

Couldn't have done it better myself. No, really, I couldn't! Not to save my life. Not to save my life and get a peanut butter sandwich, even. And I loves me some peanut butter, so that's saying something.

Many thanks to Todd from everyone at the Variety Society. As a token of our appreciation, we're all getting it tattooed on our necks.

Okay, not really. But the thank you part was serious.

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